Over 20 years of design experience has taught me a thing or two about process. I've become a firm believer that great design is typically the result of great process. Doing the right things in the right order makes all the difference.

Great design typically begins with a conversation, a pen or pencil, and a notebook. Throughout the design process I return to my notebook, putting down ideas and working through problems.

Starting at a high level, typically user stories, most complex products get broken into user flows. This provides insight into the parts and pieces that need to be designed and assembled. 

Wireframing design options on a page level allows me to explore different approaches, align and coordinate with teammates, and validate our assumptions via testing and user feedback. These wires could be incorporated into an InVision prototype, or even printed for guerilla testing.

For branding and logo projects, it's not unusual to scan images from my notebook and render many versions of the design. Rounds and rounds of revision lead to a refined design ready for use.

Ultimately, every design finds its way into a high-fidelity format such as Illustrator, Photoshop or Sketch. Every page is laid out with pixel perfect care and prepared to resume its journey into a print or digital medium.